Cost-Conscious Holidaymakers Turn to London for 2025 Summer Breaks

The rising cost of living is making a significant impact on how people are planning their holidays in 2025. Over half of UK travellers are now cutting back on overseas trips due to soaring costs, with many choosing staycations instead. According to Mintel’s 2025 UK Holiday Review, more than 40% of people say that protests about overtourism have made them reconsider visiting certain international destinations. As a result, more and more people are heading to London for their summer breaks and it’s not hard to see why.

Not only does London offer a wealth of history, culture, and entertainment, but it’s also more affordable than flying abroad, especially with the rise in airfares and hotel costs. For those on a tighter budget, London offers plenty of ways to experience the city’s iconic attractions without breaking the bank.

Why the Shift Is Happening

The reason behind this shift is clear. The ongoing cost-of-living crisis has hit everyone’s wallets, from families to young professionals. People are rethinking big international trips as they face higher bills and travel expenses. In fact, more than half of UK travellers are cutting back on overseas holidays because of these rising costs. So, rather than spending on flights and hotels abroad, many are looking closer to home for their next adventure.

But it’s not just about saving money. More people are becoming concerned about overtourism. Protests about overcrowded tourist spots have made some reconsider their usual travel destinations. The good news is that London offers the perfect blend of culture, history, and entertainment without the same challenges of overtourism that affect many popular international destinations.

What London Offers as a Staycation Destination

When it comes to staycations, London stands out. It’s a place where you can soak up the atmosphere of the city, all while keeping your costs in check. The great thing about London is its diversity, there’s always something for everyone.

• Walkable and accessible: The city’s public transport system makes it easy to get around. Whether you’re hopping on the Tube or taking a bus, getting from one place to another is both affordable and straightforward.
• Iconic landmarks: From the British Museum (which is free!) to Buckingham Palace and the Tower of London, you don’t have to spend a fortune to experience the best of what London has to offer.
• Great for culture and shopping: There’s no shortage of free or low-cost activities. Explore Covent Garden, the South Bank, or take a walk through Hyde Park. If you’re into history, you can visit some of the world’s most famous museums, most of which are free to enter.

More importantly, London doesn’t carry the same overtourism burden as other cities. While places like Barcelona or Venice have been overwhelmed by tourists, London still manages to offer a welcoming, manageable atmosphere, even during the peak summer season.

How Kent Holidaymakers Can Plan an Affordable London Break

Planning a London getaway doesn’t have to cost the earth. With a bit of forward thinking, you can enjoy the best the city has to offer without blowing your budget. Here are a few simple ways to keep costs down:

Travel smart

• Book your train tickets early to save money. Advance tickets can be significantly cheaper, especially if you’re travelling during off-peak times.
• Use railcards (like the 16-25 Railcard or the Family & Friends Railcard) to get discounts on fares.
• Take advantage of off-peak fares. This can help save you a considerable amount on travel costs. Check out the Trainline for the best deals.

Stay smart

• Consider staying in Zones 2 or 3 to save on accommodation costs. Areas like Camden or Shoreditch offer plenty of budget-friendly options that are still close to central London.
• For travellers looking to stay central without overspending, the Mentone Hotel in central London offers Georgian charm, walkable access to major attractions, and proximity to King’s Cross — making it a smart pick for Kent residents planning a short London break.

Explore free attractions

• The British Museum, National Gallery, and Tate Modern are all free to visit. These world-class institutions can easily fill a day with culture and history without any cost to you.
• Don’t forget London’s many parks: Hyde Park, Regents Park, and Hampstead Heath are perfect for picnics, relaxing walks, and enjoying nature.

Take advantage of London’s affordable entertainment:

• London is home to incredible street food markets, such as Borough Market and Camden Market, where you can eat well without spending much.
• Look for discounted West End tickets through services like Today Tix. You can score cheap tickets for top musicals and plays.

Why This Isn’t Just a One-Off Trend

This shift towards domestic tourism is more than just a temporary change. In fact, the demand for staycations has been on the rise for several years, and it’s only continuing to grow. As people face rising costs and become more conscious of the impact their travel has on the environment, the appeal of affordable, local breaks is undeniable.

London, as a staycation destination, is well-prepared for this shift. Hotels are offering better deals, transport services are becoming more cost-effective, and attractions are adapting to cater to UK residents rather than international tourists. As the cost-of-living crisis continues, this trend is likely to keep gaining momentum well into 2025 and beyond.

Conclusion

For those living in Kent, London is the perfect getaway. With trains taking just over an hour to get to the heart of the capital, a trip to London is easier and cheaper than ever. 

Whether it’s catching a show, exploring hidden spots in the city, or enjoying world-class food and drink, London has it all. And for Kent residents, it’s just a quick, budget-friendly trip away.

Prefer the Countryside Instead?

If you’re not a fan of the hustle and bustle of London, you can opt for a road trip across Kent. Kent offers a stunning coastline, picturesque countryside, and charming towns, making it ideal for a relaxing getaway. Enjoy local vineyards, historical sites, or a scenic drive in this tranquil destination. Plan your perfect road trip in Kent with The Dove Dargate’s guide to exploring the county.